Selling rebellion to church planters...

Apple "Think Different" logoI just got a special invitation to hang out a Google+ Hangout with another church planter named Vince Antonucci. The same email was also pushing a book that Vince just wrote:

Vince has started two churches, most recently Verve in Las Vegas.  He just released his third book, Renegade: Your Faith Isn’t Meant to be Safe, which challenges you to live radically. to live the life of a renegade - a person who rejects conventional behavior, who refuses to do what others are doing, and who realizes there’s a different beat they can dance to—and it’s better.

What is going on here? I'll never forget watching "Merchants of Cool," the PBS special on how marketers try to make you feel unique and special by... buying the same thing that millions of other people are buying. Apple perfected it.

Now I don't think Vince wrote this promo. As a matter of fact, I don't know much about the book or Vince, but after I read the reviews on Amazon, I doubt this promo is an accurate reflection of what the book is about. So I'm not down on the book.

What is interesting to me is that Church Planter Profiles knows church planters quite well. And what they know is that we are just as addicted to feeling like we are Thinking Different as... wait for it... everybody else.

Joseph and his wife, Heidi, have two children, Tate and Eliza Jane. Joseph graduated from Vanderbilt University and Clearnote Pastors College. Joseph serves as pastor of Clearnote Church in Indianapolis, Indiana.


Are you saying the all the radical, renegade, challenging, beat dancing churches are pretty much the same as each other?

Well, then!  The smellsy-bellsy worship at St. Athanasius parish is most definitely challenging (the entire congregation sings pointed Psalms to Anglican chants) and radical (in the root sense of that word).

And, though renegade is a kind of characterization most of us would eschew, by the promo's definition we are truly renegade -- rejecting conventional behavior (when it comes to worship among evangelicals), refusing to do what others are doing, and who know (we "realized" this at the time we decided to opt for Prayer Book worship) that there’s a different beat we can dance to (well, we don't actually dance in the narrow sense of that idea; but we do other "scripted," ritualistic things with our bodies, usually in concert with everyone else, like in a ballet -- kneeling, making the sign of the cross, that sort of thing).

And, yes, it’s better.

So, how come our worship isn't prominently featured in that promo???

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