Apple's The Man...

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(Tim) A couple weeks ago, our daughter, Michal, asked "When did Apple become The Man?"

Maybe on the day Apple's market cap exceeded Microsoft's? Maybe when Steve sicked the cops on Gizmodo's Jason Chen for reporting on a new iPhone 4 an Apple engineer left behind in a bar?

Maybe this past week when Apple gave its bogus explanation of the iPhone 4's dropped calls, claiming all the ruckus was simply an error in their signal strength algorithm. This only succeeded in making a whole lot of customers disgusted all at once.

And now, Consumer Reports and Endgadget are adding their voices to the chorus of complaints. And Apple's pulling an Archie with Edith trick, telling its disatisfied customers to "Stiffle it."

Even Apple's release of a bunch of schlocky ads isn't likely to help.