(Tim-not for the young ones) Explaining his reasoning behind instituting the holiday, Family Contact Day, the governor of Ulyanovsk region in Russia, Sergei Morozov, tells us approximately what every loving husband already knows: "If Mama ain't happy, ain't nobody happy."
If there's a good, healthy atmosphere at home within the family, if the husband and wife both love each other and their child, they will be in good spirits... so there'll be a healthy atmosphere throughout the country...
Exactly nine months after Family Contact Day, Morozov will use a lottery to award a prize of a brand new SUV to one of the couples celebrating a new birth that day. "Contact," you know.
(Thanks, David Wegener.)