When Christian Booksellers Association (CBA) started, it was quite small and insignificant with books at its heart. Now its constituents have sales each year in the billions, and books make up significantly less than half the market. (In fact, they've now changed the name to International Christian Retail Show.) This is part of the reason looking at Frank Turk's list of books and accompanying commentary doesn't come close to addressing the obscene reality of CBA.
For years, I've been telling my Wheaton publishing friends, authors, and relatives that it's time for us to go to CBA and rip it to shreds--chainsaws, sledhammers, leaf blowers, and belts. All the booths are so lightweight, made to travel, that in minutes we could reduce the whole thing to shambles. (Did you know each major evangelical publisher's booth likely cost them many hundreds of thousands of dollars?)
Anyhow, I tell my friends that when we finish obliterating the exhibits and displays in the exhibit hall, we'll get busted and have to do some time, for sure. But while we're led out in handcuffs, there will be a huge collective sigh of relief that washes across the exhibit hall, with everyone whispering to one another, "It was a nasty job, but somebody had to do it."
Most of the grand poobahs I've said this to laughed nervously, and agreed that it was a job that needed to be done. But only younger men with nothing to lose have offered to join me.